javaro - hybrid application
Simplifying Wholesale Ordering for Retail Partners
Designed a tablet-first B2B platform for JAVARO, simplifying product discovery, size and colour selection, shortlisting, and wholesale ordering for distributors.
5 mins read
Product
B2B Wholesale Ordering Platform
Role
UX Strategy · User Flows · Information Architecture · Wireframes · UI Design
Method
Business & User Research · Journey Mapping · UX Pattern Analysis · Design Systems
The JAVARO B2B application is designed to help distributors browse fashion catalogues, discover products, shortlist items, select sizes and colours, and place wholesale orders through a tablet-first experience. The platform also supports order tracking, distributor targets, and admin tools for managing accounts and orders.
THE PROBLEM & OPPORTUNITY
Where Wholesale Ordering Gets Complicated
Distributors struggled to find products, manage size and colour combinations, and place wholesale orders, while administrators relied on scattered data to manage distributors, track targets, and monitor performance. This created an opportunity to bring product discovery, bulk ordering, order visibility, and business performance tracking into one streamlined, tablet-first platform.
THE SOLUTION
Simplifying Wholesale Ordering for Distributors
JAVARO brings product discovery, bulk ordering, and order tracking together for distributors, while giving administrators a unified view of distributor management, sales targets, and business performance. The experience is designed to simplify wholesale operations through clear navigation, structured information, and task-focused interfaces.
research & discovery
Understanding the Business Before Designing the Experience
Explored JAVARO’s wholesale business, distributor and administrator requirements, and relevant UX patterns to identify workflow challenges and define opportunities for a more connected, efficient, tablet-first B2B ordering experience.
Key Insights
Wholesale ordering needs a connected workflow.
Distributors need to discover products, select colours and sizes, manage quantities, and place bulk orders without fragmented steps.
Administrators need clear business visibility.
Managing distributor accounts, orders, and sales targets requires a centralised view to track performance and identify gaps.
Different users need different experiences.
Distributors need a product-focused ordering experience, while administrators need a data-focused management interface.
define PERSONA
Who We’re Designing For
The experience is designed for two key users: distributors who need to discover products and place wholesale orders efficiently, and administrators who manage distributor accounts, orders, and sales targets.
Rajesh Sharma
Retail Distributor
"I need to find the right styles, manage sizes and colours, and place wholesale orders without wasting time or making mistakes"
Struggles wit finding relevant products across seasonal catalogues.
Priya Mehta
B2B administrator
"I need a clear view of distributor orders and targets so I can track progress and manage accounts without juggling information"
Struggles with Managing distributor accounts and access.
User journey map
Mapping the Wholesale Ordering Journey
Mapped the distributor’s journey from product discovery to order placement, identifying key tasks, pain points, and opportunities to simplify the purchasing experience at each stage.
Information architecture
Structuring a Clear, Scalable Navigation
Organised features and workflows around distributor and administrator needs, creating a logical information hierarchy that makes product discovery, order management, and business operations easier to navigate.
wireframes
Bringing the Structure to Life
Translating the information architecture into Mid-fidelity wireframes to define page layouts, navigation, and key interactions for distributors and administrators, creating a clear foundation for the final tablet experience.
design decisions
Designed across every screen — without losing the experience.
Distributor Pages: Explore how I designed the distributor experience across product discovery, bulk ordering, and order management. Each design decision focuses on simplifying product selection, handling size and colour combinations, and helping distributors place and review wholesale orders with greater clarity.
Administrator pages: Explore how I structured the administrator experience to manage distributors, monitor business performance, and track sales targets. Each design decision focuses on making critical information easier to find, simplifying account management, and providing a clearer view of sales performance.
VISUAL ASTHETIC
A Consistent Design Language
Applied JAVARO’s existing visual language across distributor and administrator workflows, using consistent typography, colour, reusable components, and tablet layouts to support product discovery, bulk ordering, and business management.
FINAL EXPERIENCE
Connecting Wholesale Purchasing and Business Operations
JAVARO brings distributor purchasing and administrative operations together in a unified, tablet-first B2B platform. Each experience is designed around the user’s needs, making wholesale ordering simpler and business operations easier to manage.
Distributor Experience: Discover seasonal collections, explore products, select sizes and colours, shortlist styles, and place bulk orders through a streamlined purchasing journey.
Administrator Experience: Manage distributor accounts, oversee orders, assign sales targets, and monitor business performance through a centralised administrative workspace.
Solution & Outcomes
Designed JAVARO as a tablet-first B2B platform connecting distributor purchasing with administrative operations. The distributor flow simplifies product discovery and bulk ordering, while the admin flow supports distributor management, order oversight, and sales target tracking. The solution brings both user groups into a more structured experience with clearer workflows and better operational visibility.
What i learned
This project strengthened my understanding of designing for two distinct user groups with connected goals. I learned to translate business requirements into user-focused workflows, structure complex features through information architecture, and apply UX patterns to reduce friction. It also reinforced the importance of balancing usability, data visibility, and business needs in enterprise B2B experiences.
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